Dexetra is a privately owned start-up organization developing innovative products targeted at the mobile market. They had built an application Iris that mimicked the iphone's voice recognition software Siri. Since then, the three-year-old company, founded by a group of software engineers, has gone to build more applications that personalize data to suit a user's need. Bangalore-based Dexetra uses artificial intelligence to build apps. With nearly four million downloads on the Android platform so far, Iris was the product that built the team's reputation.
Dexetra team is now betting on their new product FRIDAY- a mobile application that almost functions as a second brain. The app captures events happening around the user, the people he talks to, places he visits, images he captures, and the songs he listens to. Using this raw data, it then anticipates the user's mood and initiates actions such as playing the right song. The app has received over two lakh downloads. Friday is not just a backup service, on the contrary, it collates all the information and presents you with a digitized form of memory which is searchable or may be you can consider it your best friend !
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