Waze is a traffic and navigation app that offers real-time traffic information by providing useful mobile alerts using inputs from its users. It offers free service and generates its revenue through its location-based advertising. Currently Waze has a complete base map in US, UK, France, Germany, Italy, Netherlands, Belgium, Israel, South Africa, Chile and Panama, but the company has plans to extend it to other parts of the world. Now, the news is that Facebook was already in talks with Waze for a bid as much as $1billion but now Google has also revealed its intention for a deal with Waze. Google would like to adopt Waze technology as a compliment for its established mapping tool. Apple Inc is also in talks to acquire Waze. With this big bidding war amongst the big giants, it has become a hot cake in the apps market.
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